Time to get busy

6 months ago I went to a 2nd birthday party as a guest and I took some photos of the birthday girl and her friends. After giving the mother the photos she has been saying that she'd love to have a talk with me about the marketing possibilites (she's in marketing). Finally we got together on Saturday for a chat. After spending the week designing my branding and getting the website together with just the straight forward 'Jess Parker  Photography' she convinced me to think of other angles. Her idea is to market myself as a children's birthday party photographer, that by doing so it's a point of difference from other photographers and it would capitalise on a niche market that is growing. Apparently the amount of money parents are spending on birthday parties these days is often in the thousands. If so, I'm hoping that another couple of hundred for a first rate photographer that will capture the event and some cute shots of the child in their best party clothes will seem like a great idea!

'GoldDust' was suggested as a name for my business, but I'm not sure about that. I might need to think some more on the question of whether to stay self-titled or go for something a little more memorable...

At present the website is looking pretty good and might even be live by the end of the week. I've been using Wix which provides really easy to navigate online software to create a website from templates. I think I'll stick with what I have done for the time being (ie. no party angle) and as I come to some decisions the website can be altered accordingly. It's the easiest and cheapest way of getting my name out there so it'd be good to have my name popping up on the search engine pages when people search for Melbourne photographer.